The cat's out of the bag
and delivering the inside scoop on pet retail's favorite show.
Education August 19-21
Mandalay Bay
Las Vegas, NV, USA

Creating Mobile Marketing Programs that Convert Shopper Looks to Sales

Retail Sessions Wed, Jun 27 10:30 am - 11:30 am Islander Ballroom A

82% of customers say they consult their phones prior to making a purchase IN STORE* and consumers are reaching for their smartphones during the entire shopping process. From “I want to know” to “I want to buy” (and more importantly, “I want to buy again”) moments, how can your pet business “talk” to these shoppers? Create a mobile marketing program that helps your store meet customers where THEY are!
Attendees of this session will learn how to create shopper moments and deliver them to the palm of their customers hands using tools, apps and texts.
• How to match marketing messages with signals of intent and context from your customers
• What what your customers are looking for, where they are and what type of shopper they are
• How to make your customers smartphone the new “front door to your pet store”
• How to maximize google search tools to reach customers who are in the critical research phase of making a purchase
Join us as we show pet businesses of all size how to maximize their mobile presence to connect with customers in the palm of their hands!
* data 2017


Lynn Switanowski
Creative Business Consulting Group