The cat's out of the bag
and delivering the inside scoop on pet retail's favorite show.
Education August 19-21
Mandalay Bay
Las Vegas, NV, USA

The Foundations of a Successful Facebook and Instagram Page

Retail Sessions Wed, Jun 27 10:00 am - 11:30 am Islander Ballroom B

It’s time to whip your social media into shape! We’re going to drop and give you 10 of the biggest mistakes that we see even socially savvy businesses make when setting up their Facebook and Instagram accounts. We’ll go over:
• The information your profile can’t be missing, like an optimized About section, a recognizable profile photo, a CTA button and a fresh cover photo
• How to make social media graphics work with you, not against you
• Best practices for messaging, managing your inbox and keeping up with notifications
• The secret to posting, scheduling, and publishing tools
• How to engage customers the RIGHT way with offers, events and live video
• The behind the scenes items, like insights and page settings, that you should be familiar with … you’ll even get a BONUS resource: Our Facebook Page Checklist


Crystal Vilkaitis
Social Edge