It’s time for the GROOMER SUPERSHOW
Pet groomers, here’s a not-to-be-missed event just for you! The Groomer SuperShow—a huge and popular part of SuperZoo–features leading suppliers, top-quality groomer seminars, exclusive show specials, international grooming contests and a variety of one-on-one opportunities to extend your networks and spark your business success.
Tuesday July 23, 2013
8:30 AM – 10:00 AM
The Kerry vs The Wheaton
Presented by Nancy Han & Tomoko Hirokawa
Learn how the Kerry Blue Terrier and the Soft Coated Wheaten Terrier are groomed. Find out how they are the same and what makes their grooming different. They have similar styles but not the same techniques. These two professional breeder-handlers will be showing their tricks and secrets to getting the best groom on these two difficult breeds.
Avoiding D.O.G. Syndrome (Doddering Old Groomer)
Presented by Andrea Sanfilippo
How to avoid bad habits and destructive mind sets. Don’t miss this session on how to keep grooming from ages 20-40 and 40-60. Learn how to extend your grooming career. Suggestions for a long & healthy grooming career. How to fight aging. Obtain solutions and remedies.
How to Start a Pet Education Program
Presented by Hazel Christiansen
Hazel will show – How to start a dog bite prevention program in your community. How to teach young children about it. What to look for in a dogs posture. How to market the program. Dog bite prevention classes can become an entry into the public school system. It can help to establish one as an authority on pet care. This seminar will show how to proceed. Handouts will be available.
10:30 AM – 12:00 PM
Speed Scissoring 101
Presented by Pam Lauritzen
To learn how to scissor faster while improving the quality of your work, don’t miss a minute of this fantastic seminar. Included is “developing the perfect grip”, “finding the ideal shear for you” “pivot point scissoring”, a revolutionary scissor technique that reduces the time required to “set in” proper angulation; “outlining”, a time proven method of defining the shape of the pattern to be placed on the dog; “guide blade scissoring and blending”. Body position in relationship to the task. A pioneer in the mechanics and art of pet styling, Pam will share her award winning and time proven scissoring techniques and methods. Each participant should bring a pair of shears to practice.
Advanced Skin Care Part 1
Presented by Micah Kohles DMV
We all have the chance to improve the lives of the animals we care for and recognizing common skin issues is a great way to do so. Dr Kohles will cover how to recognize common bacteria, fungus, viruses and how to best care for them without crossing the line into veterinarian territory. He will also look at creepy crawlers (ectoparasites) that have an effect on groomers and their four legged clients. This lecture will be filled with pictures to help visualize these common issues and then complete the discussion with common treatments and therapies.
How to Safely Groom Cats!!! Part 1
Presented by Danelle German
It’s no secret that cat grooming can be dangerous. But the dangers can certainly be minimized by using cat-friendly handling techniques and tools. Learn how to quickly and accurately identify a cat’s temperament before it is groomed. Learn how to bathe, dry, clip and trim a cat in ways that work best with each type of temperament. Groom cats with confidence and finesse and keep your clients coming back!
12:30 PM – 2:00 PM
The Schnauzer & the Lost Art of Hand Stripping
Presented by Tammy Colbert
Tammy will go over Schnauzer basics and show the mechanics of hand stripping without injury. This session also studies hair growth to determine when clients should return. Tammy, also a terrier breeder, will demonstrate how to identify the different stages of the dog’s hair growth cycle.
Salon Detail Part 1
Presented by Linda Easton
Linda Easton, ICMG, will present a workshop covering all topics dealing with bathing and drying dogs in a grooming salon. Topics to be covered are bathing and dryers, drying techniques, anatomy, skin, and hair. There will be discussion of blower techniques, dryer types, brushing and brush types and specialized grooming tools used in bathing and drying dogs. Linda will give tips for stress free grooming and handling difficult dogs. Trimming of bath dogs and double coated breeds will be discussed and demonstrated. The pros and cons of clipping double coated breeds will also be explored.
DNA How to Identify That Breed or Not
Presented by Renee Jones Lewis, CPDT-KA
Renee will go into different breed and breed x and their different personality traits, how to approach, what the body language is really telling us, appeasement behaviors! Identify the breed may not be telling you the TRUE story. After the DNA results come in we find out that regardless of how skilled we may be at training or grooming, it is still very often difficult if not impossible to say what breed(s) a dog has in it background
2:30 PM – 4:00 PM
Learn to Groom a Yorkie in a Pet Trim
Presented Judy Hudson
The Yorkie is now the 6th most popular AKC breed. Come watch Judy groom a Yorkie in a cute pet trim and get new ideas on how to make this popular breed a cutie pie. Judy will show different techniques when working on these small breeds and she’ll show you how to make this breed easy for the client to maintain at home.
Salon Detail Part 2
Presented by Linda Easton
In section 2, there will be an introduction to canine behavior and safety for groomers and dogs. We will cover problems groomers often find with skin care, ears, teeth, etc. We will also discuss cleaning and sanitation in the salon and ways to help the salon attract and keep customers. An emphasis will be placed on professionalism and ethics. In addition, we will cover add-ons such as maintaining show coats, de-shedding, de-matting and finishing touches.
Self Service Dog Wash
Presented by Lisa Vella & Donna Walker
How to successfully open or add a self-service dog wash. Have you considered opening up a self-serve dog wash, or adding one to your grooming salon? Do you wonder what it would take to set one up? Do you think about what that would mean for you and your business? Join the owners of the award winning South Bark Dog Wash, LLC “Home of the Blueberry Facial”. Lisa and Donna will explain the ins and outs of this type of endeavor. They will also utilize examples and facts gained from their years of experience to help guide you in your decisions in growing your business.
Wednesday July 24, 2013
8:30 AM – 10:00 AM
What’s New in Colors, Bling & Designs?
Presented by Christy Van Cleave
Creating color is a fun way to brighten everyone’s day. Christy will share what’s new in color, economical, and easy to achieve in your salon. Learn how to use blowpenz, chalks, semi-permanent dyes, temporary sprays, and how to add accessories. Attendees will have a first-hand opportunity to work with different types of color to get a sense of how to add them to their salon.
Advanced Skin Care Part 2
Presented by Dr. Micah Kohles
Dr Kohles will continue his skin care in part 2. He will discuss some of the more common diseases seen in our client’s pets, their impact on skin and hair coat health. He will share his thought on the importance of having a good relationships with a veterinarian and how a positive relationship is a win win situation. He will cover how to prevent cross contamination of contagious skin ailments as well as give an overview of common used medications and topical therapies used to treat skin disease.
How to Safely Groom Cats!!! Part 2
Presented by Danelle German
How to Safely Groom Cats and Make Money at the Same Time – Adding or expanding cat grooming services can increase revenue in any grooming business. Knowing how to tap into this huge market and turn cat owners into patrons who frequent a grooming business on a regular basis is hard. But it can be done! And it can be done with great success! During this 2- part seminar, Danelle will cover how to get cat clients, how to retain them, how to price services for profitability, how to up-sell to increase revenue, and how to quickly and accurately identify a cat’s temperament before it is groomed. Both seminars will include live cat grooming to demonstrate several options for grooming styles as well as a variety of handling techniques to help you get the job done as safely as possible.
10:30 AM – 12:00 PM
Pomeranian Trim and Clipper Attachments
Presented by Michell Evans
Michell will do a Pomeranian Trim. The Pomeranian is among the Top 20 breeds registered with the AKC. Michell will demonstrate a pet trim-up and finish with how comb attachments speed up the grooming process. Also addressed will be the nature of the double coat and how cutting it effects its texture. Learn to get a perfect teddy face or lion trim for the customer who can’t keep a Pom in full coat.
Don’t Miss The Money
Presented by Lisa Vella & Donna Walker
Donna Walker and Lisa Vella will offer advice and first person examples of how they make money in what Pet Product News called the “…one of the best customer service driven pet centers in the country.” What’s their secret? How do they upsell customers and train staff to work smarter – not harder? Topics will include incorporating spa services, aromatherapy, client education, proper identification, sales of quality products, and FUN into the day-to-day, money making, self-service dog wash. New possibilities abound! Let their 12 years of experience and growth be your guide.
Welcome Mr. and Mrs. Picky
Presented by Joe Zuccarello
Welcome Mr. and Mrs. Picky. We all have them. We all know when they are on our appointment books. We all try to avoid them. We have all cringe from the very first word in a conversation with them. We all know these people by their real names. Who am I talking about? Mr. and Mrs. Picky! Come learn how to handle and cope with them.
12:30 PM – 2:00 PM
Standard Poodle European Style
Presented by Kitty Dekeersgieter
Don’t miss this one of a kind seminar on grooming the Standard Poodle from one of Europe’s tops groomers. Kitty will demonstrate how to set up a top knot, how to get balance and proportion as well as describe the difference between European and US Styles. Kitty, from Belgium, has also won at InterGroom with her award winning techniques.
Animal Management & Handling 101
Presented by Pam Lauritzen
Problem solving is the focus of this intense, interactive seminar. With over 30 years of research in canine behavior, nationally renowned expert, Pam Lauritzen, will share solutions to behavior problems and conditioning techniques & methods. Join this outstanding seminar for information on table training, approach & retrieval techniques, desensitizing phobic behavior, handling shy dogs, adapting puppies to the salon, handling fear biters, rage syndrome, aggressive behaviors, restrain techniques ….and more!
Cats: Know Your Breeds and Their Grooming Needs
Presented by Kim Raisanen
Cat groomers are being presented with purebred cats – it is important to understand that each breed requires a “tweak” to their grooming. For example, a Norwegian Forest Cat may resemble a Maine Coon – however, Newgie’s rarely mat due to the lack of an undercoat. When you know the purebred requirements, you can “tweak” your grooming to fit any “mix” of cat that comes in to your shop. Don’t miss the session.
2:30 PM – 4:00 PM
Salon Trims: For the every day groomer
Presented by Cheryl Purcell
The Salon Trim – Somewhere between a show trim and a shave down. While we may want to be creative and do the big beautiful trims on client’s pets, it’s not always practical. But what is an appropriate trim is for each pet? What is a good maintenance length? What is the infamous puppy cut and what does it mean to clients? Live demo’s and “before” and “after” pictures.
Want to start Showing?
Presented By Hazel Christiansen
Want to start showing for the AKC show ring? Let Hazel share her years of experience. Hear how to enter, prepare, and stack your dog for judging. Find out what the judges looking for. Hazel has been a breeder, a handler, and is now an aspiring AKC judge. Bring your questions and learn more about this exciting adventure.
Teach Your Customer to Brush
Presented by Nancy Han & Tomoko Hirokawa
Learn how to teach your customer the proper care of their dog’s coat at home. Nancy will demonstrate how to help clients with home grooming maintenance and explain how it relates to creating good health and good behavior. You are the professional – learn how to share this with your clients.
Thursday July 25, 2013
8:30 AM – 10:00 AM
West Highlands White Terrier Demo
Presented by Sue Zecco
Sue will teach how to get the Westie head and body in perfect proportion. All certification groups will take the Westie as one of your terrier breeds. Sue will show the easiest way to groom this breed correctly.
Short Coat, Smooth Coat, Find the Hidden Money
Presented by Teri DiMarino ICMG, NCMG
Teri has shown Doberman Pinschers and will show how to achieve the edge on these short and smooth coats that makes your grooming just a bit better than the salon down the street. Knowing proper coat type and how to finish the dog helps make the grooming job easier and the finished groom look better. From Chihuahuas to Labs, learn to produce the “Show dog” appearance they’ve always wanted and keep them coming back for more.
Mobil Grooming/ House Calls Tips
Presented by Lisa Leady
Lisa will show how to schedule grooming appointments to maximize the daily schedule. She will provide tips on how to price each type of groom. Lisa has over 30 years of grooming experience with six of them as a mobile groomer. She is also a speaker and an award winning groomer
10:30 AM – 12:00 PM
Snap on Combs
Presented by Cheryl Purcell
Love ‘Em? Hate Em? Don’t know what to do with them? Cheryl is here to show the latest in snap-on combs. She will demonstrate the correct way to use them and show many time- and hand-saving techniques to use to achieve the best finish without scissoring.
$$ Grooming Your Business for Success
Presented by Marea Tully
Learn what to do about irate clients, no shows and last minute cancellations. How to get and keep more customers. How to get and keep your employees. What’s the difference between an employee and an independent contractor? Should charging be by the hour or by the breed? How much to charge for your services? When and how to raise your prices? Learn all this and more at Marea Tully’s seminar.
How to Groom Cats in a Dog Salon
Presented by Kim Raisanen & Linda Easton
What is the best way to divide the salon to accommodate the grooming of both cats and dogs. Kim and Linda will explain and give examples of how to successfully groom both dogs and cats within close proximity of each other. Learn ways to expand the salons use of space to accommodate both
12:30 PM – 2:00 PM
Japanese Grooming
Presented by Tomoko Hirokawa, Nancy Han & Guest Speaker Kenichi Nagase
Tomoko has groomed both in the United States and Japan. Each country differs in style. Tomoko will show the differences of each and describe how each of them wants their clients groomed. Nancy has taught Japanese grooming classes and will share her knowledge. Japanese stylist Kenichi Nagase will be a surprise guest in this session.
Deciding Your Salary
Presented by Michell Evans
How much should you charge for your grooming services? We all want to know the answer to this question! The answer is in your budget! This workshop will walk participants through the process of creating a business budget. Bring an estimate of the salon expenses, a calculator, and a pen – worksheets will be provided. The salon’s expenses and personal information need not be shared if you do not wish. A sample budget will be prepared to determine what changes are needed to meet your goals. This is an enlightening experience!
How to Start Competing
Presented by Ann Martin
Ann will share the award winning techniques she used to win top honors across the country. When Ann stated competing in grooming competition she went straight to open division. Find out what the different divisions are and where you should begin. Bring your questions to this long time competitor and respected Judge.
