7:30: Registration and Coffee
8:15: Conference Objectives and Mission Statement
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Lasky.htm” onClick=”return popup(this, ‘Lasky’)”>Michael Lasky</A>{/source}, Partner, Schiaffino, Lasky and Associates, Inc.
8:30: Market Demographics: Targeting Key Customer Segments
- The better you understand consumers, the better you can satisfy their needs. Are you missing out on opportunities?
- Today’s consumer base is increasingly fragmented – what do Boomers, Gen Xers, Millenials, Naturals, Eco-friendlies, etc. mean to your business and how will they affect the pet industry in the future?
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Johnson.htm” onClick=”return popup(this, ‘Johnson’)”>Michael Johnson</A>{/source}, Vice President Marketing and Information, Chuck Latham Associates
9:00: Building Effective Partnerships between Distributors, Manufacturers and Retailers to Broaden Your Product Array and Boost Bottom Line Results
- Overcoming communication breakdown: clarifying the ordering process, creating user friendly payment methods, using product information effectively and efficiently
- Is a win-win-win situation possible in our changing world?
- Strategic approaches to growing the market
Moderator:
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Sammons.htm” onClick=”return popup(this, ‘Sammons’)”>Chip Sammons</A>{/source}, Owner, Holistic Pet Center
Panelists:
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Bennett.htm” onClick=”return popup(this, ‘Bennett’)”>Michael Bennett</A>{/source}, National Sales Manager, Pet Palette
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Dagne.htm” onClick=”return popup(this, ‘Dagne’)”>Michael Dagne</A>{/source}, President & Founder, Moochie & Co.
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Dooley.htm” onClick=”return popup(this, ‘Dooley’)”>Shawn Dooley</A>{/source}, Vice President, Absorption Corp.
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Mason.htm” onClick=”return popup(this, ‘Mason’)”>Victor Mason</A>{/source}, Director of Purchasing and Business Development, VSI
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Wall.htm” onClick=”return popup(this, ‘Wall’)”>Jim Wall</A>{/source}, Vice President, Sales, Natura
10:15 Networking Break
Register today to attend this incredible pet industry summit
10:35 Differentiating Your Store from the Competition — Building Your Store’s Identity and Community
- Determining, developing and defending your market position or retail identity
- What are price wars good for? Absolutely nothing!
- Customer service, customer service, customer service! How to ensure you’re delivering the best
- Capitalizing on your product knowledge
- Engaging the community: what’s really worthwhile? What can make a difference?
- Building bonds between management, staff and customers
- Exploring new service opportunities: cost vs. reward and how soon can you get up to speed?
Moderator:
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Ratner.htm” onClick=”return popup(this, ‘Ratner’)”>Dave Ratner</A>{/source}, Owner/Creator, Dave’s Soda & Pet City
Panelists:
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Ditullio.htm” onClick=”return popup(this, ‘DiTullio’)”>Michael DiTullio</A>{/source}, President, Especially for Pets
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Eisner.htm” onClick=”return popup(this, ‘Eisner’)”>Bill Eisner</A>{/source}, President, Nonbox
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Herman.htm” onClick=”return popup(this, ‘Herman’)”>Russell Herman</A>{/source}, CEO, PetSaver Healthy Pet Superstore
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Sammons.htm” onClick=”return popup(this, ‘Sammons’)”>Chip Sammons</A>{/source}, Owner, Holistic Pet Center
11:40 Immediate & Future Legislation Threatening Your Business – Urgent and Critical Issues
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Canning.htm” onClick=”return popup(this, ‘Canning’)”>Mike Canning</A>{/source}, President & CEO, PIJAC
12:05 Lunch
1:05 Social Media: Your Customers are Trying to Communicate With You! Are You Listening?
- Beginner’s luck: How to launch a social media campaign that gets noticed!
- Tweet, retweet, feed, share, like – what does it all mean? Getting past the technical quagmire to get your message delivered consistently
- Why you must have a Facebook page and USE it
- Location-based social media: Do you know the facts?
- Customizing your social media campaign for the unique needs of your store(s)
- Social couponing – should you get involved in online discounting?
- What really works? Hear ROIs from those who’ve succeeded in cyberspace!
Moderator:
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Filler.htm” onClick=”return popup(this, ‘Filler’)”>Evan Filler</A>{/source}, Manager of Social Media Strategy at The Impetus Agency
Panelists:
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Jeffers.htm” onClick=”return popup(this, ‘Jeffers’)”>Ruth Jeffers</A>{/source}, Vice President of Sales & Marketing, JeffersPet.com 
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Rheingold.htm” onClick=”return popup(this, ‘Rheingold’)”>Ted Rheingold</A>{/source}, Founder, Dogster.com & Catster.com; General Manager, Pet Properties, Say Media
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<A HREF=”http://www.petproductnews.com/Images/hosting/Case.htm” onClick=”return popup(this, ‘Case’)”>Russ Case</A>{/source}, Group Editor, BowTie Inc.
2:15 Exclusive Pet Consumer Study Unveiled! Consumer Buying Insights: What Makes Them Tick? What Makes Them Stick?
- Get some key insights into the what, why, where and how pet owners shop and what they care about. Pet Product News International asked pet industry members & consumers what they wanted to know — via the world’s leading pet magazines and websites.
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Kauffman.htm” onClick=”return popup(this, ‘Kauffman’)”>Melissa Kauffman</A>{/source}, Editorial Director, BowTie Inc.
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Slone.htm” onClick=”return popup(this, ‘Slone’)”>Ernie Slone</A>{/source}, Editor in Chief, Dog Fancy and DogChannel.com
Don’t miss out on the business summit of the year – Register now!
2:35 – Networking Break
2:55 – Case Study Presentations! Real Innovation: How to Spot the Next Hot Products Hear from retailers and manufacturers about how they pick hot pet products: is it formula or is it intuition or a combination of both?
- How to assess a new product category
- Know your customer
- Learn to take calculated risks
- Key pricing, stocking and merchandising strategies
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<A HREF=”http://www.petproductnews.com/Images/hosting/Firth.htm” onClick=”return popup(this, ‘Firth’)”>Troy Firth</A>{/source}, CEO, Anipet Animal Supplies
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Weeks.htm” onClick=”return popup(this, ‘Weeks’)”>Tim Weeks</A>{/source}, Pet Specialty Sales & Marketing Manager, Innovacyn
Zack Grey, President, The Urban Pet Los Angeles
Susan Parker, COO, Executive Vice President, Cutters Mill Pet Store
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Stichler.htm” onClick=”return popup(this, ‘Stichler’)”>Caryn Stichler</A>{/source}, VP Marketing, Sergeant’s Pet Care
4:15 Channel Wars: When Products Migrate from Independents to Big Box and Mass — Can We Make Everyone Happy? Can We Make Anybody Happy?
Moderator:
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Berman.htm” onClick=”return popup(this, ‘Berman’)”>Barry Berman</A>{/source}, Founder, NexPet Retailer Group and Grandma Mae’s Country Naturals LLC
Panelists:
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Click.htm” onClick=”return popup(this, ‘Click’)”>Renae Click</A>{/source}, Co-owner, Tomlinson’s Feed & Pets
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Ditullio.htm” onClick=”return popup(this, ‘DiTullio’)”>Michael DiTullio</A>{/source}, President, Especially for Pets
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Heim.htm” onClick=”return popup(this, ‘Heim’)”>Jim Heim</A>{/source}, President, Business Development, Central Garden & Pet
{source}<A HREF=”http://www.petproductnews.com/Images/hosting/Hoffman.htm” onClick=”return popup(this, ‘Hoffman’)”>Bill Hoffman</A>{/source}, President, All Points Marketing – Pet Industry Sales Solutions
Jim Wall, Vice President, Sales, Natura
5:30- 7:00 – Wine & Cheese Reception
Don’t Miss Out – Register today!
Retailer registration, click here
SuperZoo Exhibitor registration, click here
All other attendees, click here
You’ll leave each session armed with insights and strategies you can take back and apply to your business immediately. Remember — this conference focuses on practical strategies and solutions that leverage the strength of all parties collaborating and working together. You’ll learn from your competitors and suppliers — what a unique opportunity!
Questions?
Contact Roz Applebaum at 207-467-3564 or roz@petindustryadvisory.com
Join us in Vegas on September 12! Remember, book your travel to SuperZoo one day early to accomodate this conference!
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