Where Are They Now? 2015’s New Product Showcase Winners Are Thriving
What a difference a year makes! The improving American economy has given a big boost to the pet store industry and we’re seeing lots of new products and supplies that cater to growing disposable income and pet humanization trends. It’s important for retailers to make sure they’re on top of what’s new and next and trade show offerings like SuperZoo’s New Product Showcase are a key way for pet retailers to review all the latest accessories, toys and treats coming to market.
Each year, pet retailers attending SuperZoo vote electronically for their favorite new products—out of over 700— in eight key categories: Aquatics, Bird, Cat, Dog, Equine, Grooming, Reptile and Small Animal. We followed up with some of the 2015 New Product Showcase winners to see what the past year has been like since receiving their awards and to get an idea of how new players on the pet product scene are faring.
Adam Harrington, Tuggo Dog Toys
Dog Category award for the Tuggo Glow Display
“We’ve grow tremendously since that show, and the award really helped give us momentum. We’ve added eight more SKUs, and we’re bringing a bigger booth to SuperZoo this year to get the attention of even more retailers.”
David Waisblum, Nite Ize Territory Sales Manager Pet and Toy Channel
Dog Category award for Counter Spinner Displays 2
“Pet stores typically have decent counter space at checkout which is a prime location for impulse products and a good opportunity for us to offer an add-on sale for retailers. The award we received for this new display helped drive traffic to our booth which, in turn, helped promote the new display concept as well as provide an opportunity to educate visitors about our full product lineup.”
Terry Gao, Caitec Corp.
Bird Category award for the Bird Window Rec. Center
“We’ve had tremendous interest in our bird product that won in 2015, and sales have increased significantly as a result.”
Sean Rowe, Pet Buddies, Inc.
Grooming Category award for the FurStaticTM
“Winning an award in 2015 helped increase awareness for our most popular grooming items, the FurStatic Broom and FurStatic Brush. Since relocating the company “out west” to Reno, NV, we’ve been working to increase our exposure to the western states, and SuperZoo has been a big part of that.”
These award winners also shared their thoughts about the New Product Showcase itself—they all agree that it’s the best place to get a product noticed and a sure way to drive more booth traffic. Why? Because retailers are interested in seeing what’s new, and most buyers attending the show will walk the New Product Showcase first, to make new product buying decisions, before exploring the main floor.