Crystal Vilkaitis is a retail social media expert, keynote speaker and founder of Social Edge, an educational platform that offers done-for-you services and teaches local retailers how to drive traffic and sales using social media. She’s been featured in Entrepreneur Magazine, USA Today, Fast Company and on over 80 tech and retail blogs, and has traveled the globe to speak to local retailers on the power of social media. To learn more visit socialedge.co. (You read that right! Dot co, not dot com).