Michael Johnson
Michael Johnson is a Principal at BSM Partners, and he provides brand strategy and market insights to help organizations connect and resonate with today’s consumers. He regularly consults retailers and manufacturers on the dynamics of the pet industry and how-to best delight customers. Mr. Johnson frequently lectures on human, consumer, and pet trends, and has been featured at events on behalf of organizations such as PIDA, PIJAC, SuperZoo, Petfood Workshop, APPA, and Pet Industry Executive Summit.