William began his career in 1999 within the grooming profession learning from top breeders, handlers and groomers. He has won grooming titles throughout Latin America and in the United States. William is one of the most renowned and reputable animal professionals due to his work and passion for animals, and he focuses his creativity to achieve aesthetic perfection. He is a manager of 18 grooming shops in São Paulo, Brazil and is personally responsible for 120 groomers. He has given many seminars and presentations around the world and has appeared on multiple local TV channels as well as Disney and Nickelodeon.