WPA Good Works: How SuperZoo Gives Back
Did you know? By participating in SuperZoo, you’re securing your industry’s future. SuperZoo is a non-profit event produced by the World Pet Association (WPA). WPA reinvests proceeds from SuperZoo right back into the pet retail industry through the WPA Good Works program. Proceeds support:
Purdue University Standards for Breeding Dog Welfare
As part of its commitment to Good Works, WPA is a founding sponsor of the Purdue University Voluntary Standards for Breeding Dog Care and Welfare. Designed to promote and continuously improve canine well-being, this program develops and tests rigorous, science-based, voluntary standards for the care and welfare of breeding dogs and creates a third-party auditing and certification process for dog breeders.
Check out some of WPA’s recent initiatives and activities:
WPA Advocacy on the Road with the WPA Road Crew
WPA’s Road Crew leads efforts to support the pet industry by traveling the nation to meet face-to-face with some of the organizations they serve and to promote the responsible growth, health and sustainability of the pet retail industry as a whole. You never know when they’ll stop in to your shop!
For more information about WPA and its efforts to advance the industry—or to learn how to become a member— visit www.worldpetassociation.org.