The cat's out of the bag
and delivering the inside scoop on pet retail's favorite show.
Education August 19-22
Mandalay Bay
Las Vegas, NV, USA

Changing the Game: Honing your Pet Business Strategy Workshop

Retail Sessions Mon, Jun 25 12:30 pm - 3:30 pm Shell Seekers A/B

The Pet Industry has changed a lot over the last few years, and more change is coming. Whether you are an established retailer/brand, or just getting started in the market, you know you need to be aware of the trends that will affect your business. In this workshop you will learn the active measures you can take to capitalize on these trends.
SuperZoo is pleased to offer this unique, interactive workshop (limited to 30 SuperZoo attendees), to provide the opportunity to discuss your business with Michael and your industry peers. In this engaging and personal session, we will discuss future impacts on our industry, what they mean, how they can be navigated, and then jointly brainstorm & discuss strategies and tactics that you can employ. Come to this session and learn from Michael’s years of expertise in the pet industry and receive actionable takeaways to improve your business. Please come prepared with your specific questions on industry strategy, consumers, and brand as they pertain to your business.
Topics for discussion:
Consumers, their perceptions and their needs
Economics & Demographics
Strategy & Assessment
Innovation & Disruption
New Ways to Engage


Michael Johnson

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