The cat's out of the bag
and delivering the inside scoop on pet retail's favorite show.
Education August 19-22
Mandalay Bay
Las Vegas, NV, USA

Meet the Millennials: The Customers to Change It All

Retail Sessions Mon, Jun 25 4:30 pm - 5:30 pm Islander Ballroom C

To sell to any audience, you have to understand it. Discovering how its members think,
act, and purchase is only the first step to finding new opportunities to engage with
them. This is especially true of the Millennial generation, the newest target audience for many
brands. As their purchasing power increases and the Millennials continue to drive
consumer demand, itʼs necessary to reevaluate this generation and develop strategies
for engaging them.
• Basic statistics about Millennials
• Understanding Millennials and their social behaviors
• Why Millennials rely on each other through technology
• How to cater to the Millennials consumer profile
• How different are the ideas going on in Millennial minds
This group will challenge, expect more, and desire a better idea for how to live:
Ignoring them may well lead to the demise of your brand. This generation is just
realizing its purchasing power; as another decade passes, the brands they have built
relationships with today will be the ones they are loyal to tomorrow.


Barbara Wold

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