The cat's out of the bag
and delivering the inside scoop on pet retail's favorite show.
Education August 19-22
Mandalay Bay
Las Vegas, NV, USA

Stand Out! Differentiate or Disappear

Retail Sessions Tue, Jun 26 9:30 am - 10:30 am Islander Ballroom C

Why should I buy from you? A dozen local sources, some of them big national brands, plus hundreds online offer pretty much the same things you do…some at a lower price. In today’s market, you have to clearly differentiate yourself and position your brand to stand out against some pretty daunting competition. In this session, you’ll learn how to move people in your market from total stranger to customer, all the way to evangelist. From now on, they’ll say; “We only go to [your name]. Why would we go anywhere else?”


Larry Mersereau

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