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and delivering the inside scoop on pet retail's favorite show.
Education August 19-21
Mandalay Bay
Las Vegas, NV, USA

SuperZoo Offers Sneak Peek of New Product Showcase

MONROVIA, CA – More than 700 new products will debut this year at SuperZoo—pet retail’s stand out event produced by World Pet Association (WPA) and held August 2-4 at the Mandalay Bay in Las Vegas (with conference sessions August 1-3)—with exhibitors competing for the prestigious “Best New Product” title.

New product winners will be announced in eight categories – Aquatics, Bird, Cat, Dog, Equine, Grooming, Reptile and Small Animal – as part of the New Product Showcase on Wednesday, August 3 at 3:30 p.m. Pacific. This year, SuperZoo will feature the most exhibitors of any pet retail show in North America, with more than 1,100 participating. WPA also expects SuperZoo to remain the largest show in terms of buyer attendance, bringing more buying power to the show floor than ever before.

“SuperZoo’s exhibitors have built on popular trends and taken innovation far beyond our expectations,” says Doug Poindexter, president of WPA. “The New Product Showcase is a must-see for retailers looking to keep ahead of competitors and display attention-grabbing new products in their store.”

Some of the trends attendees can expect to see include: high-tech pet products, new innovations in pet food, advancements in pet travel and comfort, natural and eco-friendly merchandise and the latest fashions in pet décor, clothing, collars and more. SuperZoo exhibitors, including those debuting new products, are invited to post a press release to the digital press room detailing the products they intend to showcase.

The “Best New Product” in each category will be selected at the show by participating attendees voting onsite on Tuesday, August 2. This ensures unbiased selection and encourages attendees to evaluate the newest products in the industry—all on the SuperZoo show floor.

About SuperZoo

SuperZoo is the most popular trade show for the pet retail industry in North America and provides independent pet storeowners with the knowledge and resources they need to be successful. For the sixth consecutive year, SuperZoo has grown in exhibitor space and square footage and was listed a Trade Show Executive’s Gold 100 trade event in 2014. Produced by the World Pet Association (WPA), the show attracts thousands of retailers, product suppliers and service providers at each annual event. WPA is the oldest industry organization promoting the responsible growth and development of the companion pet and related products and services industry, and works to educate the general public in order to ensure safe and healthy lifestyles for all our animal friends. In addition to producing SuperZoo, WPA is the host of America’s Family Pet Expo, the world’s largest consumer pet and pet products expo, held annually in Costa Mesa, California, the Atlanta Pet Fair & Conference, held in Atlanta, and the Aquatic Experience, held in Chicago, Illinois.

SuperZoo 2016 will be held at the Mandalay Bay Convention Center in Las Vegas, August 1-4. For more information:

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