The cat's out of the bag
and delivering the inside scoop on pet retail's favorite show.
Education August 19-21
Mandalay Bay
Las Vegas, NV, USA


Magic Johnson Slated as Keynote Speaker; Styx Announced as Concert

MONROVIA, CA (January 25, 2016) — Registration opened today for SuperZoo, one of the world’s most popular pet industry trade shows. At the same time, a bevy of details for 2016 were unveiled, including the announcement of former NBA superstar Earvin “Magic” Johnson as SuperZoo’s 2016 keynote speaker and Styx as concert performer.

SuperZoo, produced by the World Pet Association (WPA) and held August 1-4 at the Mandalay Bay in Las Vegas, will have Johnson – basketball legend and CEO of Magic Johnson Enterprises – open the 2016 trade show on August 2 with an inspiring keynote on persevering through setbacks and how he parlayed his skills and tenacity on the court into success in the business world. He’ll share how his company has provided high quality products and services while assisting underserved urban communities across the United States for more than 30 years.

“To say Magic Johnson’s work ethic and business intelligence are exceptional is an understatement,” says Doug Poindexter, president of WPA. “He’s built a globally recognized and respected brand while simultaneously helping transform our country through philanthropic efforts; we can’t think of a better speaker to help shed light on how to stand out in 2016.”

SuperZoo also revealed the 2016 concert will feature renowned rock band, Styx, known for providing audiences with an outstanding, vibrant experience. The first group to score four consecutive triple-platinum albums, Styx performs more than 100 shows per year and is recognized for its American rock hits including Renegade, Blue Collar Man and Come Sail Away. Styx will take the stage for a private SuperZoo concert at the Mandalay Bay House of Blues at 6:15 p.m. on August 3.

Anticipating more than 700 new product debuts to meet the demands of the growing pet industry, WPA expanded the SuperZoo show floor by 85,000 square feet and added an extra day to the show, dedicated to education. The conference will run August 1-3 and the trade show will be open August 2-4. Featuring more than 70 seminars covering topics at the forefront of the pet industry, SuperZoo ensures attendees will gain the tools they need for continued business success.

“In 2015, SuperZoo brought together the most diverse group of pet professionals in the show’s 54-year history,” says Poindexter. “With a new show floor layout and features, SuperZoo 2016 is forecasted to be the largest and most exciting show to date.”

Attendees are encouraged to reserve mandatory, free tickets for the keynote session featuring Johnson. General admission tickets to Styx’s live performance may be purchased for $20. Tickets for both events will be available through the SuperZoo registration portal on February 24, 2016. To register and reserve tickets, or for additional information about SuperZoo:



SuperZoo is the most popular trade show for the pet retail industry in North America and provides independent pet store owners with the knowledge and resources they need to be successful. For the sixth consecutive year, SuperZoo has grown in exhibitor space and square footage and was listed a Trade Show Executive’s Gold 100 trade event in 2014. Produced by the World Pet Association (WPA), the show attracts thousands of retailers, product suppliers and service providers at each annual event. WPA is the oldest industry organization promoting the responsible growth and development of the companion pet and related products and services industry, and works to educate the general public in order to ensure safe and healthy lifestyles for all our animal friends. In addition to producing SuperZoo, WPA is the host of America’s Family Pet Expo, the world’s largest consumer pet and pet products expo, held annually in Costa Mesa, California, the Atlanta Pet Fair & Conference, held in Atlanta, and the Aquatic Experience, held in Chicago.

SuperZoo 2016 will be held at the Mandalay Bay Convention Center in Las Vegas, August 1-4.

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