New Features Unfold at SuperZoo 2018

SuperZoo 2018 will offer new features highlighting the most in-demand products, trends and opportunities exclusively for pet retailers and service providers. Join us to discover fresh ways to differentiate your product mix and gain a competitive advantage.

Made in the USA Showcase

Consumer trends show that pet parents want more high-quality, American-made options when it comes to products for their pets. You’ll find a full array in SuperZoo’s new Made in the USA Showcase. Explore this booming product category in one convenient place and quickly source the best suppliers for your needs. Open during trade show hours: Tuesday, June 26: 9 a.m.–5 p.m.; Wednesday, June 27: 9 a.m.–5 p.m.; and Thursday, June 28, 9 a.m.–3 p.m.


Pet Tech Center

Check out this brand-new product area dedicated to innovation, automation and solutions for today’s pet parents. Products displayed will include Bluetooth-activated, robotic and “smart” devices. Open during trade show hours: Tuesday, June 26: 9 a.m.-5 p.m.; Wednesday, June 27: 9 a.m.-5 p.m.; and Thursday, June 28, 9 a.m.-3 p.m.

Expanded Show Floor

A bigger show floor opens the door for new product opportunities—and at SuperZoo 2018, we’re adding an exhibit hall to accommodate companies filling our wait-list. This means you can shop the latest from first-time exhibitors, as well as brands you’ve grown to love. Even though you’ll have more than 282,000 net square feet to cover, we’ve organized the show floor for an easy-to-navigate shopping experience, leading you to exactly what (or who!) you’re looking for.



Show Floor Activities

We launched these exciting additions to the SuperZoo program last year—and due to popular demand, we’re bringing them back in 2018. Take a break from product sourcing to experience these special presentations.

Aquascaping with Oliver Knott: Take a journey with this well-known German Aquascaper, aqua designer and creative visionary, during free daily demonstrations that spotlight aquatic design and trends. Tuesday, June 26 through Thursday, June 28, 11 a.m.–12 p.m.

Show Floor Talks with the Pros: Be sure to stop by these power-packed discussions on key industry topics that can positively impact your business and your bottom line. From motivational to animal wellness and retail best practices, you’ll get game-changing takeaways in minutes, so you can quickly get back on the show floor for meetings and more.